What is this workshop about ?
- We transact in stories today, not in annual reports and press conferences
- From one of India’s best storytellers, learn the 4 stories you must know to become an impactful powerhouse for your brand or company
- Learn how to identify, build, and recognize stories, and pin a narrative around your personal brand or company
Storytelling for Business Masterclass
by
Roshan Abbas
₹10000 ₹4999
- You’ll discover and tell engaging stories about yourself and your brand that build leverage
- You’ll learn the 4 kinds of stories that every brand and every individual must know about themselves.
- Getting to know how to ask the right questions to seize every conversation
- – On top of that, you’ll learn how to master your mindset and emotional intelligence to achieve the results you want
Workshop Date
26th - 27th June (11AM to 2PM)
What you'll learn?
- You’ll discover and tell engaging stories about yourself and your brand that build leverage.
- You’ll be learning the 4 kinds of stories that every brand and every individual must know about themselves.
- Getting to know how to ask the right questions to seize every conversation if that has been an issue for you.
- On the top of that , you’ll learn how to master your mindset and emotional intelligence to achieve the results you want.
Storytelling for Business Masterclass
by Roshan Abbas
DAY 01.
26th
June
11AM to 2PM
- Character display through stories
- Story spine structure
- Finding the Hook
- Using data for storytelling
- The Hero’s journey
- Using the story wheel
DAY 02.
27th
June
11AM to 2PM
- Simplifying the Hero’s Journey
- Elements of the story
- Structure of a story
- Business storytelling
- Storytelling through numbers
Free E-book on 10 storytelling tips
TESTIMONIALS
- Ramakrishnan Seshan – Head (Retail banking and wealth management ), HSBC India
- Shoma Narayanan – Executive director (Marketing and Communications) DBS India
- Apoorva Bapna – Chief Culture Officer, WPP India
Meet your instructor
While many know him as a media personality, Roshan Abbas is an extremely successful Media entrepreneur as well. Having founded and led Encompass (now Geometry Encompass) as Managing Director into becoming amongst India’s largest, most awarded experiential marketing agency he was also an initial investor in and continues to be a mentor-partner at The Glitch. Both ventures have been acquired by WPP. As an angel investor at GSF, he has made strategic investments in over 20 startups with successful exits in Little Eye Labs, Practo, Flintobox etc.
In 2015, he co-founded Kommune – a performing arts collective that believes every story deserves a stage. He also helped conceptualise Spoken Fest, bringing together performers from across the world for storytelling, poetry, spoken word, and song.